My general approach to design is to ground myself in a strategic long-term vision and to leverage empathy, perpetual evidence gathering, and iteration/rapid prototyping.
My goal for every project is to achieve problem expertise. With every solution, I index on increasing adoption, engagement, and retention. I believe success in those areas consistently translates to a positive impact on the business.
Consistent, incremental learning is important to me across the board. I love being able to inspire collaboration and alignment within my team.